LINKS

One of the most important factors in optimising a web site is the number of external sites linking to your site.

Search engines look at this to determine the popularity of the site and rank accordingly. We would suggest that you target around 40 incoming links to your site. This may seem excessive however, there are simple ways to attract relevant links to your site. 

Design Matters can help devise a links policy and encourage suitable sites to create reciprocal links to your site.