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A quarter of all adult internet users will listen to a “Podcast” in the next 6 months.
More information
"In late June 2005 Apple added 3,000 Podcasts to iTunes. Within two days, customers had subscribed to more than 1 million Podcasts said Stan Ng, Apple's director of iPod marketing worldwide.
The Sunday Times, Aug 7, 2005
The BBC recently ran a seven week podcast trial, letting listeners download a selection of its radio programs as MP3 files. Melvyn Bragg's interview program, In Our Time, was downloaded an average of 30,000 times each week. Total downloads exceeded 100,000 per week.
PODCASTING
The Internet has created a source for information that is not only enjoyable to consume but easy to use. Gathering information has never been easier, quicker or more enjoyable.
However, consumers have become increasingly sophisticated about how they receive their information. Advances in technology have enabled new methods of content delivery. Consumers now want content that is able to be time and space shifted.
'"Time" shifted media is information recorded for consumption later. "Space" shifted media is information that is downloaded and transferred to a portable device allowing the user to watch or listen to it where and when they want.
Provision of time and space shifted media is the key to successful communication.
Already communication experts are saying if your message is not portable, it is dead.
Podcasting provides portability and has become thee major method of effective communication.
