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What Are The Marketing Benefits of Podcasting?
Based on the N.U.D.E. Model of Referral Marketing by Scott Degraffenreid, podcasting can achieve high scores (0–100 scale) on all four nodes of his model: Novelty, Utility, Dependability, and Economy. Because of that, it:
Reaches above and beyond the clutter of messages that vie for everyone's attention.
It's an "opt-in" method of communication
Listeners choose to listen to podcasts; they don't simply run across them by chance.
It's referrable
You can point someone to a podcast through a link on your blog, or an e-mail to a friend, in a way you could never point them to a snippet of radio.
VIDEO PODCASTING
Video podcasting is a powerful way to deliver a message; the ability to see and hear the presenter is a strong combination. Video podcasts tend to be more polished and 'staged' productions than audio podcasts.
Seeing is believing.
Video podcasts are ideal for product demonstrations and for training purposes when visual demonstration is required. Practical demonstrations of complex procedures are much easier to consume and understand than any training manual. It is safe to assume that such video presentations will reduce the burden on customer support departments.
Retailers are already using video podcasts; what better way to communicate your new range than to distribute a video podcast to your customers?
Hotels offer the perfect opportunity to demonstrate the power of video podcasting. Imagine you want to see what a hotel is like before you book a stay, or an event. Simply download the podcast and take the walk through tour.
View extracts from our video podcast
