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MP3s - a hit with the young,
iPods - a hit with the ladies
Not surprisingly those owning an MP3 player are more likely to have downloaded a podcast (28%) with up to 38% likely to download a podcast in the next 6 months.
Currently 23% of all adults (10.8m) own an MP3 player. Levels of ownership are higher for males (28%) and particularly those aged 16-24 (58%). A further 4.3 million adults are likely to buy an MP3 player in the next 6 months, a potential market growth of 40%.
Among MP3 owners, 39% have an Apple iPod – which equates to 9% of all adults (4.2m). The iPod design seems to appeal to both males and females – there is no difference in levels of ownership between the two.
iPod ownership is huge among the young - nearly a third (30%) of all 16-24 year olds own at least one.
Training is essential to any business. In a fast moving technological world, there is a constant need to train, update and refresh employees. Unfortunately, training staff means taking them away from their normal role and that is costly.
Podcasting reduces staff downtime.
By developing a podcast based training programme it is possible to deliver strong, effective messages to staff without the need to take them from the workplace. Remember: you don't need to be download a podcast to an mp3 player; you can be view them on a computer.
National Semiconductor has already purchased 8500 iPod Videos to distribute to staff for training and communication. This represents a $3m dollar investment in hardware alone; they obviously believe there is a value in podcast training.
Content doesn't necessarily need to be generated by the company; other relevant podcasts are distributable via the same channels as the in-house training versions.
Consumer product training via podcast reduces the burden on customer support departments. Clear audio or video instructions are much more effective than written manuals.
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