NEW:
Keep up to date with Podcastmatters news and important technology developments.Subscribe here 000
For a better browsing experience we recommend Firefox - Free Download for Windows or MacOSX
Podcasting is helping to turn ordinary CEOs into Thought Leaders, unknown professionals into sought after experts, and work-at-home professionals into online celebrities.
MONETISING PODCASTS
Podcasts delivered via the popular channels are currently free. However, many organisations are now selling podcasts from their own web sites. Podcasts are no different from traditional reading books other than the way the content is delivered.If the message is valuable, people will buy it.
Podcasting is information marketing.
Over and above the direct revenue generating potential, podcasts will raise the profile of an organisation and generate greater traffic to the website. There are also ways to use the podcast activity to increase search engine rankings for the web site.
Monetising a podcast is only possible if the podcast is well marketed and has a large or relevant audience.
000
