NEW:
Keep up to date with Podcastmatters news and important technology developments.Subscribe here 000
For a better browsing experience we recommend Firefox - Free Download for Windows or MacOSX
Who Listens to Podcasts?
Consider these numbers from the Pew Internet & American Life Project. According to their research:
More than 22 million US adults own an iPod or other MP3 player 13% of men and 9% of women
20% of the lucrative 18- to 28-year-old market owns an iPod or other MP3 player
29% of the people who own an iPod or MP3 player have downloaded a podcast
This translates to 6 million U.S. adults who have downloaded podcasts; a truly impressive figure considering podcasting is still a relatively new technology.
PODCAST DISTRIBUTION
The real beauty of podcasting is that it's a global communication; your message can go all round the world within minutes of you publishing it.
When you have recorded the content, encoded the files and, uploaded to the server, you are ready to tell the world about your podcast.
Podcast Directories publish categorised lists of podcasts and it is important to have your podcast listed on the main directories. Currently the most popular directories are iTunes Music Store and Yahoo Music Store. Many other directories exist and many more will emerge in the future.
It is important to list your podcast in the proper categories and use good descriptions and strong graphics. Podcast Directories are similar to Search Engines in that your podcast will be competing for attention alongside many other podcast of a similar nature.
Directory submissions will get your podcast noticed however, like any other business activity, ultimate success is down to marketing; both on and off line.
000
