BLOGGING

The term “Blog” comes from the words “web” and “log” and means exactly that, it is a web log or a journal. 

Business blogging is an ideal way for companies to talk to their customers with many corporations using it to publish news stories and articles relating to their particular sector. Used properly it can be an ideal way to create external links to your web site.

Setting up and managing a blog is quick and easy for anybody with an average knowledge of the Internet.  The good thing about blogs is they usually come with an automatic RSS feeder capacity so that anyone who subscribes to your blog are informed via their RSS Feed Reader when it is updated.  Viewers can also leave comments on your blog, which enables a two-way communication with either existing or potential customers.

You can find out more about Blogging and set your own blog up very quickly at http://www.blogger.com/start

Design Matters are happy to assist you in setting up your company blog and demonstrate how it should be used to your advantage in the future.

Podcasts, RSS Feeds and Blogs are all very good methods of communicating; they help get specific messages to your existing and potential customers.  Over and above the actual message contained in the communication, you will be sending a clear message to the recipients that you are a forward thinking company that embraces the latest technology.