AFFILIATE MARKETING

Affiliate marketing can be beneficial for two distinct types of web owner; the merchant who is looking to sell goods or services or, the high traffic information site owner who is looking to generate revenue from advertising.  Both types of owner would start by registering with an affiliate network.

Merchants use affiliate marketing by offering commission on sales referred to them by web sites that display their advertising banners.

Publishers use affiliate marketing by allowing banners to be displayed on their sites, when someone clicks through they get a cost-per-click or, a share of the commission the merchant has agreed if the referral results in a sale.

The affiliate network is responsible for tracking the performance and collection and payment of fees.

It is important to develop and nurture relationships with affiliate partners.  Successful affiliate partners are happy to discuss and expand their relationship with you.

Design Matters can help identify suitable affiliate partners, set up programmes and nurture the relationships.